Communications agency The Oval Office announces that The Oval Office Nederland and the Dutch Bureau for Reuring are becoming one. By joining forces, they want to become the strongest 'experience-driven' communications agency in the Netherlands. The agency that really connects through the power of empathy. The Oval Office has offices in Belgium, France and the Netherlands.
Stronger, more diverse, more international
Based on a shared vision, both agencies are taking a big step today: Bureau voor Reuring and The Oval Office are opting for a complete merger. Together they create 'the agency of tomorrow' to optimally support 'the customer of tomorrow' with all her communication challenges. It will be a creative communications agency that, based on the power of empathy, strives for real connections between brands and their audiences.
Both have distinguished themselves for years by putting events and activations at the center of their campaigns. Great brands such as Randstad, Google, bol.com, Nintendo, Snapchat and Thuisbezorgd.nl know their way to them. The entrepreneurs behind these agencies, Christine van Dalen and Wouter Boits, want to provide their customers with optimal service by always being one step ahead of the market. And that market is in full swing: more than ever it appears to be hybrid, diverse, human-centric, specialized and integrated.
Wouter Boits, CEO The Oval Office: “Society expects more from brands. More respect, openness and transparency. A campaign should be experienced by people as an experience that adds real value to their lives, not as an unsolicited interruption. Christine and I share the same vision on communication, which we will now realize with even more power thanks to the merger.”
1 + 1 = 30
The soon to be thirty-strong team will unite all the expertise that can be expected from an activating communications agency today: a mix of 'live', 'digital', 'content', 'social', 'loyalty', 'branding' and 'media'. By working together, the scale is significantly increased. The same strong work is delivered through the offices of The Oval Office, not only in the Netherlands, but also in Belgium and France, without language and cultural boundaries being an obstacle.
Bureau voor Reuring founder Christine van Dalen will take on the role of Strategy Director in the Dutch new organization, so that she can give her full focus to customers. This creates a need for an inspiring Managing Director, for whom a vacancy is currently being posted.
Christine van Dalen, CEO Bureau voor Reuring: “My love for the work is mainly expressed in conversations with customers and in developing concepts and campaigns. I feel fortunate that I can now focus on this by working with a larger team and an experienced, talented MT.”
As a first step, The Oval Office will move in September to the current office of the Bureau for Reuring, in the Diamantfabriek on Tolstraat in Amsterdam. In the long term, the merged organization will continue under the name The Oval Office.
