Veldeman
Proximus Pop-Up Arena and Veldeman offer music lovers a unique indoor festival feeling
Veldeman|
01 August 2022

Now that the month of July is over, the Proximus Pop-Up Arena in Middelkerke is taking stock in the meantime. This shows that no less than 92.20% of visitors appreciate the arena with a score of at least 7 out of 10 points. More than a quarter even reward their visitors with the maximum score of 10 points.


For the second summer in a row, the Proximus Pop-Up Arena in Middelkerke welcomes tens of thousands of music lovers to some twenty concerts. Just like last summer, more than a third say they combine a visit to the arena with a stay by the sea. More than half said they plan other leisure activities in addition to visiting the concert. The concert accommodation also receives favorable feedback. For example, almost 8 out of 10 visitors indicate that they are satisfied with the view of the stage.


Unique festival feeling with the benefits of an indoor arena


Veldeman once again provided the accommodation in which artists and audiences can enjoy a musical summer. Commissioned by be•at, the company built an impressive Boxx structure measuring 50 by 60 meters and no less than 14 meters high.


The Boxx was equipped with black roof tarpaulins, panels with a silver outside and dark inside, 2 cargo ports of 5 x 4 meters to facilitate logistics and 28 ventilation grilles, a requirement since corona. Reinforcement struts were placed at the stage to allow for higher suspension tonnages for light and sound. The arena, which can accommodate 5,000 spectators, combines a unique festival feeling with the advantages of an indoor arena.


Total solution from Veldeman


In addition to the striking arena, Veldeman also built ten aluminum halls that serve, among other things, as a green room, kitchen, drink and food corners and self-service shop. In addition, 3,000 m² of terrace floors and a complete stand were installed for Proximus.


Be•at and Veldeman have managed to offer tens of thousands of music lovers a unique experience this summer.


New Boxx structure


Earlier this year, Veldeman's new Boxx structure was shown at the Dutch Awakenings Easter festival, where it was used as a stage tent. In October you can admire the Boxx as the epicenter during the Zoute Grand Prix. Here the structure will be used as a showroom for premium car brands, for exclusive events, VIP cocktails, etc


Photos Proximus Pop-Up Arena © Kevin Velghe

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Kevin Van der Straeten
Leader |eventplanner.net | 01 August 2022

Very impressive structure! And great to read also the visitors are very positive! What’s the building time for such a hall?

Caroline Smeets
Expert |Georges Veldeman nv | 04 August 2022

The construction took about 3 weeks.

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Bart Milisen
Expert |KBC | 08 August 2022

Ben ook al op bezoek geweest en moet toegeven dat ik toch onder de indruk was van dit 'tentje' 😃 (zeker in vergelijking met de constructie uit 2021).