Oceandiva
A sailing Christmas showroom: OCEANDIVA and Edelman join forces!
Oceandiva|
27 November 2020

In these times you have to be creative. Fortunately, rethinking is in both the DNA of OCEANDIVA and Edelman, with the result that they will be sailing the German waters with a sailing showroom from January.


We bring the showroom to the customer

Together with Edelman, one of the largest importers in the field of home accessories, OCEANDIVA creates a sailing showroom. “Normally we receive customers from all over the world from the beginning of December to the end of April to present our new Christmas collection. Due to travel restrictions, this is not possible for the time being, ”says Ronald van Veen, Managing Director of Edelman. Edelman soon came up with the idea to bring the showroom to the customer. They saw that many ships were stationary and started looking at the possibilities.


Three-month roadshow

After a short search, Edelman came into contact with OCEANDIVA. Mandy Berding, Managing Director of OCEANDIVA says: “Normally we are fully booked with events months in advance, but Covid 19 has wiped the entire schedule off the map. Edelman comes at the perfect time. We were ready for a creative interpretation for our ships and a three-month roadshow is absolutely fantastic at this time. ” Edelman will move into the OCEANDIVA Original from January, making the sailing showroom a fact.


Safe and unique experience for customers

Both parties are busy preparing the 2500m2 of the OCEANDIVA Original and furnishing it with Christmas trees, Christmas lights and decorations. From January 4 to March 5, 2021, the showroom will sail through Germany. By appointment, customers can visit the showroom in a safe and unique way and immerse themselves in the Christmas trends for 2021. Reason enough to ring the bell and toast to a pleasant cooperation.

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