Online Seminar
Virtual and hybrid events from the Johan Cruijff ArenA
Online Seminar|
8 December 2020

Webinar provider Online Seminar entered into a partnership with the Johan Cruijff Arena in November: customers can now also hold virtual and hybrid events there. In the stadium where Ajax and the Dutch national team are present, there are 15 rooms for business events. Jeroen van Iersel, marketing manager Johan Cruijff ArenA: 'Customers choose us because of the association with a winning mentality and performance at the highest level, in addition because of the practical advantages such as accessibility and the latest facilities that we have to offer.'


'Normally we already organize many business events,' says Van Iersel. 'After all, competitions don't happen every day. It often happened that customers broadcast live or made an aftermovie themselves. Since Corona, we have been working with video partners to market this service ourselves. In this way we facilitate our customers to make broadcasts from the ArenA. We are not going to set up our own webinar platform; we are therefore pleased with the collaboration with Online Seminar. '


ArenA facilities

The stadium offers 15 rooms for meetings and events. 'Five of them are our flagships when it comes to recordings. Special is the Royal Lodge, where you can see the center spot in the background when shooting. That space is very attractive for talk shows. In addition, we also have larger spaces where, if the corona rules allow it, people from 30 people can go. ' The ArenA also offers four restaurants and catering can be booked at each room.


Winner mentality

Van Iersel sees that customers choose the ArenA for two types of reasons: practical and because of the atmosphere. 'We have a lot of parking space, we are located in the middle of the country and in Amsterdam. We also have space for large groups. In addition, there is the association with the winning mentality. In the ArenA we perform at the highest level, we innovate continuously and our customers and we each other accelerate. When the corona rules allow it, there is the option to take a tour of the building. 'You can touch the grass, you enter the dug-out and take a look at the changing rooms. That gives a special dimension to a visit. '


Scaling up at a special location

'What I like about the ArenA,' adds Marc Zwiers, Online Seminar's business manager, 'is that the location can keep up with the rules. You can scale up when possible and organize a hybrid event, but you can also go for a smaller space. We see that customers are increasingly looking for special locations to give their online event something extra. The ArenA offers that. '

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