ACC is the Association of Communication Companies in Belgium. Our mission is to upgrade, promote and defend the added value of our members towards (future) employees, clients, authorities, press & public.
Event Marketing becomes a more and more strategic tool in the marcom mix, because it offers the ultimate opportunity to interact with ones' target, be it B2B or B2C. The Event Marketing agencies have joined ACC in 2012, with the ambition to streamline and upgrade their processes and to become more strategic partners to their clients.
The aftermath of the Corona crisis, the war in Ukraine and imploding energy prices mean that we live in a new reality, in which labor costs and operating costs, related to real estate, rental rates, gas and electricity, are very high.
A survey among the 195 ACC members shows that only 17% of the agencies have an indexation clause in ...