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Live concerts in Virtual Reality thanks to Live Nation and NextVR

Live concerts in Virtual Reality thanks to Live Nation and NextVR

Live Nation and NextVR collaborate and will this summer present their first virtual reality concerts to you.

Facebook’s New Bet on Virtual Reality: Conference Rooms

Facebook’s New Bet on Virtual Reality: Conference Rooms

The way we work is changing. More people are working remotely, more people want flexible work options, and more people are re-thinking what it means to be in an office. But without the right connective tools, remote work ...

How to Use Virtual Reality to Engage More Your Attendees

How to Use Virtual Reality to Engage More Your Attendees

It’s already here. Athletes use it to improve their techniques. Medical students employ it to practice complex surgeries. Army professionals engage in it to test different combat strategies.

Magic Leap Conjures Up a Whale on Your Event

Magic Leap Conjures Up a Whale on Your Event

Magic Leap, the VR company which is supported by Google, provides a lifelike experience with virtual objects. Perhaps a whale is just a tad too big, but it is possible in any case.

The Future of Brand Activations? The Drive Through Pop-Up

The Future of Brand Activations? The Drive Through Pop-Up

The pandemic has drastically altered the way live experiences are produced and - while festivals are on hold - GDX Studios is working to find alternative ways brands can still connect with their audiences.

Future of Events: Las Vegas' Sphere sets New Standards

Future of Events: Las Vegas' Sphere sets New Standards

Everyone in the events industry knows that innovation and progress are the keys to lasting success. Las Vegas, always the epicenter of shows and major events, has once again raised the bar with the introduction of The Sphere.

4 Ingredients for a Successful 'Guerrilla Marketing' Event

4 Ingredients for a Successful 'Guerrilla Marketing' Event

​​​​​​​Brands and organisations use guerrilla marketing increasingly often to market their products and services. But what are the ingredients for a successful guerrilla marketing event?

How to Avoid Event Clichés and Build Something Valuable

How to Avoid Event Clichés and Build Something Valuable

Somewhere along the way, we stopped thinking for ourselves and became too focused on following trends. That’s not necessarily a bad thing.

This is How AI Will Impact the Future of Event Planning

This is How AI Will Impact the Future of Event Planning

AI is the future of both the world and the event industry. "Wait, what?" I hear you saying, looking around for the robots ready to take over the world. No, that’s not the type of AI we’re talking about. There’s a big difference between weak AI and strong AI.

14 million join virtual concert on Fortnite: What this means for the future of events

14 million join virtual concert on Fortnite: What this means for the future of events

Fortnite has once again redefined the limits of virtual events, setting a new benchmark with its 'Remix: The Finale' virtual concert. Held on November 30, 2024, this groundbreaking event attracted 14.3 million concurrent players, breaking Fortnite's in-game concert records.