Halito!
Do you still make boring event websites? Play with fonts!
Halito!|
25 May 2021

Fonts for event sites? Is that really important? Yes of course. Read below why this is the case and how you can best approach it.


Are you organizing an (online) business conference or is the corporate identity of your organization fairly corporate? Then the look & feel of your event website will of course match this. Conversely, the same applies: at an event with a festival atmosphere, an anniversary or other festive event, the atmosphere must be continued in your event communication. In an earlier blog article we wrote about the trends in web design ; in this article I explain the importance of fonts - and give some nice examples.


Use different fonts for event sites


The most important thing is that visitors to your event website can read the information properly. If you consistently use the Roboto font, it is guaranteed to be the case. But is important information, headers, and calls-to-actions noticeable enough if that font is the same as the paragraph text?

Assume that no one fully reads the carefully drafted text on your event website. Your invitees scan the page and you grab their attention by using images or… a different font.


Get rid of boring fonts!


Maybe Roboto doesn't tell you anything, but you come across it every day. Roboto is the most used font and I understand that. The font has a businesslike appearance and that actually applies to all commonly used fonts. Business, but a bit boring.

Now that you know that Roboto is the most used font, does your event communication still stand out? Do you still have to keep using business fonts? Yes, because fonts such as Roboto, Open Sans and Lato ensure that your message (on any device) gets across properly. But use a different font for headers, so that your event website immediately gets a completely different look, your message stands out all the more and the look & feel (better) matches the type of event you are organizing.


Examples


Using other fonts for event sites is easier said than done, because which font do you choose? On this demo website , Playfair Display has been combined with Average as a header. So you see: two more unique fonts that give the event website a business look. Or try one of these combinations:

- Oswald + Raleway

- Oxygen + Ubuntu

- Lora + Poppins

- Amaranth + Source Sans Pro


Tip: Search Google Fonts for a font and have a look at 'pairings' - suggested combinations of two fonts.


Which combination do you choose? Share it with us at hello@halito.com or send a message via Facebook .

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