Alliant Energy Center

New Holland Pavilions are large indoor exhibition facilities at the Alliant Energy Center in Madison, Wisconsin. They are designed for organisers planning agricultural shows, livestock exhibitions, trade fairs and other events that need extensive, adaptable floor space. The two pavilions provide a combined 290,000 square feet, with separate layouts to suit events of different sizes and requirements.

Pavilion 1 offers 90,000 square feet and is heated for use throughout the year. Its facilities include a pre-function area, offices, restrooms, showers, concessions, Wi-Fi and a public address system. It can accommodate up to 800 cattle or 400 horses, and includes covered wash bays, manure storage, outdoor walkways and access to a milking parlour.

At 200,000 square feet, Pavilion 2 provides additional capacity for major exhibitions and livestock events. It can hold up to 1,800 cattle or 900 horses, with offices, restrooms, concessions, Wi-Fi, a public address system, covered wash bays, manure storage and access to showers and a milking parlour. Both spaces have clear-span layouts, giving organisers room to plan event floors and operational areas around their programme.

The pavilions are part of the wider Alliant Energy Center campus, where event planning staff can assist organisers with enquiries and bookings. Their specialist livestock infrastructure makes them particularly suited to agricultural events, while their scale and indoor setting also support trade shows and other large-format gatherings. Located at 1919 Alliant Energy Center Way, the site is accessible from Madison's Beltline highway.