Product Launches

Are you planning a product launch? This is exciting because organising a product launch is key to getting your product or service to sell well afterwards. Attracting attention is the message! These companies help you organise your product launch.

Organisatie Studio

Organisatie Studio

Write review Enschede

Organization studio is an organization office where you can go for structured organization within the events. With my enthusiasm, overview and personal approach, I give structure and form to the most chaotic matters.

The Celebration Company

The Celebration Company

Write review 's-Hertogenbosch

Your event, a unique and unforgettable moment! By combining creativity, transparency and hospitality with your wishes, I and my team successfully organize a unique and unforgettable event for you!

No Photo Available

Stage Events Nederland

Write review Den Haag

Stage Events Nederland is the most international event agency in the Netherlands with more than 15 years of experience in national and international top events. We have the expertise, the network, the organizational strength and the drive.

Louder. brand activation

Louder. brand activation

Write review 's-Hertogenbosch

We take care of the creative interpretation of your message. Whatever that message is. Whoever it is intended for. And whenever you want. We invent, design, organize and produce. In print, film, online or live.

Moed Events

Moed Events

Write review Breda

Moed Events organizes special and exclusive events and turns every occasion into a party you will never forget!

Live Impact | Eventmarketing

Live Impact | Eventmarketing

Write review 's-Hertogenbosch

Companies engage us to make their events and campaigns more fun and effective. Sounds simple, but that has been well thought out.

Merkevents

Merkevents

Write review Stiens

Are you short on time for organizing an event? Or do you need professional help with the organization of your project? Brand events will arrange it for you.

Boozed | experience creators

Boozed | experience creators

3 reviews Delft

It is our passion to make brands shine during activations, live events and trade shows. Could your event or project use a Boozed? We would love to hear from you!

Promagic bv

Promagic bv

5 reviews Gent

A mobile magician at your reception who entertains the guests is very nice. This immediately gives guests a personal welcome. But ProMagic can do more for you! We can draw attention to your product through our magic tricks.

Zanzibar bv

Zanzibar bv

Write review Antwerpen

Zanzibar is a full-service events agency, specialized in creating unique, tailor-made experiences.

AB-Events

AB-Events

Write review Sint-Truiden

AB-Events guarantees pure passion in the event sector. As a full-service organization agency, we have been organizing events of all shapes and sizes, at home and abroad, for more than 10 years.

Island Events

Island Events

Write review Leeuwarden

Island Events organizes company outings, teambuildings, congresses, seminars, incentives, product presentations, relationship events and all other types of group packages on the three most beautiful Wadden Islands: Vlieland, Terschelling & Ameland.

Idoneo events

Idoneo events

Write review Gent

Entertainmentbureau Bon Vivant

Entertainmentbureau Bon Vivant

Write review Geertruidenberg

Bon Vivant is an organization agency for parties and events. We have many facility options such as decor, clothing, roulette and black jack tables, old Dutch games, etc. etc. We arrange all kinds of performances.

We Design Food

We Design Food

Write review Amsterdam

If good food is the focus and the target group is perfectly served; people will share their positive experiences. We Design Food facilitates this process of sourcing in all areas.

Maastricht Convention Bureau

Maastricht Convention Bureau

Write review Maastricht

Maastricht Congress Bureau; advice and information about Maastricht and region for meeting planners and professional conference organizers about conferences, events, meetings, incentives

KIXX - Strategy in Communication

KIXX - Strategy in Communication

Write review Loppem

A management game in the old town center of Krakow, Poland? A family day for 3 to 103 year olds on the North Sea beach? Kixx surprises your employees and relations with unique events and activities. We work out a ready-made solution. From a to Z.

Pink Orange

Pink Orange

Write review Eindhoven

For thirty years we count in the (inter) national top when it comes to organizing impressive events and incentive trips.

Fixers Group bv

Fixers Group bv

Write review Amsterdam

Fixers Group specializes in brand activations. We challenge ourselves to build brands through creative and impactful events.

Willem de Boer Food & Events

Willem de Boer Food & Events

Write review Emmeloord

Willem de Boer Food & Events in Emmeloord and De Koningshof Party & Events in Urk are affiliated companies that have been guaranteeing the total organization of business and private events for over 30 years.

Keep It Quiet bvba

Keep It Quiet bvba

Write review Mortsel

Keep It Quiet, located in Antwerp (Mortsel), specializes in organizing corporate events, public events & brand activations (nightlife activations, tastings in supermarkets, samplings, ...).

Plan X Events

Plan X Events

Write review Doetinchem

Plan X Events develops and organizes events and meetings for companies and governments.

ComEmotion

ComEmotion

Write review Zwevegem-Heestert

Event office for eventual communication and corporate events. One EMOTION goal: events that arouse emotions among visitors, invitees, ... Specialty creativity, logistics support, general event services.

The Media House

The Media House

Write review Sint-Andries

As 'Live Communication Agency', The Media House is your professional partner for all events, exhibitions and communication. The Media House is part of a renowned international group with numerous national and international success stories as a reference.

Agence 45.8

Agence 45.8

Write review Lyon

The 45.8 agency is an events agency offering innovative concepts and immersive experiences.

TC Productions

TC Productions

Write review Amsterdam

TC Productions is transforming the way events are organised, executed and experienced. Our talented and creative team creates unique and unforgettable experiences.

The Productioneers

The Productioneers

Write review Haarlem

We are The Productioneers and we organize and produce events, hybrid events and live streams.

Sem'On Business

Sem'On Business

Write review Merchtem

No Photo Available

UC Belgium - Mindmover bvba

Write review Heusden-Zolder

UC Belgium writes tailor-made event concepts for companies. As a ten-time BEA Award winner, UC Belgium, with its team of 20 employees, knows how to respond perfectly to the event needs in the business world.

Avitron s.a.

Avitron s.a.

Write review Peristeri, Attica

Event management & Audio visual equipment rental. Custom sets construction & digital printing. All event production services from one company in Greece.

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Most recent reviews

Average review score 9.74/10. Based on 569 reviews about companies in the category 'Product Launches'.

Sylvester

Sylvester

European event on the right track with Sylvester

|Frank Kindt (PMV)|18/03/2024

In the context of the European Presidency of the Council of the European Union, PMV organized an event in the Brussels Bozar together with Wallonie Entreprendre, SFPIM and finance&invest.brussels. We called on Sylvester for this, who did this excellently: very hands-on and always willing to listen and looking for solutions.
Because it was an event in co-organization with 4 parties, this was not always an easy task in terms of communication, but given the good multilingualism of the team, they also managed this in an excellent way. Recommendable!

Sylvester

Sylvester

Successful New Year's reception

|Filip Clarisse (PMV)|18/03/2024

The PMV New Year's reception is the networking moment of the year for many in the investment world. More than 800 bankers, entrepreneurs, lawyers and financiers look forward to our event every year. Of course, everything must run smoothly. We called on Sylvester for the first time and we did not regret it: the Sylvester team had complete control over the entire event and managed to improve some aspects of the event.

BIZZevents bv

BIZZevents bv

HMEL Aalst - St Elooi 2023

|Thierry Van Belle (Honda Motor Europe Logistics - Aalst)|01/03/2024

Another successful staff party! The theme was Hollywood... and it was all gold that glittered! Beautiful setting and decoration with an eye for detail.
The food was sublime. Friendly and spontaneous staff, smooth service... a TOP TEAM!
There were also fireworks on the dance floor... thanks to an enthusiastic DJ!

BIZZevents bv

BIZZevents bv

60th birthday

|Nabora Van Ransbeeck (Isla-Meat bv)|17/02/2024

We had a wonderful party thanks to BIZZ events! Both young and old enjoyed the service, the wonderful drinks, delicious food and the ambiance: Definitely recommended for anyone who wants to celebrate something without any worries!

Product Launches

You are more than ready. Your new product or service is shining and ready to be launched. You have thought very carefully about everything: after market research, it appears that your new product is a must-have for your target group. This means that in your product roadmap, you know perfectly who your target group is, and what they are struggling with. You will solve these problems with your new product or service.

A product launch is a lot of work. You have to come up with a nice concept, outline a marketing plan, find a suitable venue, provide catering, rent AV equipment, provide a promotion team, engage an event agency, and so on. The list of to-dos is very long at a product launch. That is why a professional planning company that helps you with your product launch, with a product launch plan, is a great idea!

Product launches from A to Z

Everything starts with good planning when you are going to launch a new product. Drawing up a timeline, which lists all the steps you need to take to meet your deadline, is useful. Think of times when your sales team, partners (advertising, promotion), and suppliers have to join in. You can also work digitally: we offer rock-solid professional event planning software, which is also completely free.

The phase that follows is sometimes called the pre-launch phase. You organise it according to the 'moment supreme': the product launch itself. You increase the enthusiasm of your target audience (what can they expect). And at the same time, you also create a bond of trust with them. You do this by sharing valuable information and profiling yourself as an expert.

Leaking a little information to the press, when you are going to give a product presentation, is not wrong. Look at Apple and Tesla. It works! You let the press and, more importantly, your community speculate about your new product or service. The official press release is then before the launch date itself.

Fortunately, you are not alone in the world, involve your partners in your product launch. Those who have an interest in your product will be extra motivated to support you with your product presentation. Without asking you will never know what you can gain. Just dare to ask for help. That collaboration can be very creative, your partner can put your press release on his website with a short explanation of how he contributed to the creation of the new product.

Today you can no longer do without: ambassadors or influencers. Send them your product a few weeks before the official launch or show them your services. Encourage them to try your product and post it. Your marketing team can, of course, also place advertisements or do social media campaigns, but the 'voice' of an influencer from your target group comes across as more authentic and is valued more highly.

The product introduction itself? Surprise your target audience!

Do something unexpected, a publicity stunt with your new product taking a central role.

With product presentations, you can show your product to the world. And there are other possibilities to surprise the people in your target group. Examples include product videos, free demos, high-level giveaways, and downloads. Or promotions where people can test your new product for a while and get their money back if they are not satisfied. For example, also search for events or fairs where you can present your new product.

Of course, you can focus your product launch around one specific moment, you will focus all your communication, your social media, direct emails, website, and so on, on that moment. But you can also opt for a different approach where you spread your campaign to introduce your new product over several weeks instead of communicating everything at once. Repetition works, remember?

And post-launch: keep communicating after your product launch, for example, about new features, satisfied users, and so on. Don't let the flame die out because returns can also be achieved during this period. Not all your leads buy immediately when you introduce your new product. In this post-launch period, you also have to convince the doubters and get to work with their objections.

Brand protection

You have that fantastic product. How does it remain your product? For that, you have to protect and register your trademark. This way, your brand name is protected against competition that would use an identical or very similar name. If this does happen, you can take legal action.

Are you going for a product launch?

Do you want to launch a new product with a fantastic event? Then the companies in the list below can help you. They are happy to support you in the planning, organisation, and follow-up of your product launch. Thanks to their knowledge and expertise in launch strategies, surprising concepts, and professional guidance, you can count on a successful product launch and your new product will become a star!

Your company on this list?

Are you an expert in organising product launches? Then add your company to the list below. This is how it works: create a free business page, provide clear photos and clarifying texts and off you go. This way, as a product launch expert, you will get noticed by countless professionals who want to a organise product launch, or in other words, by your potential customers.

If you want to discover other high-level tools that boost your company in addition to this way of marketing, including social media, please contact our marketing team. They will be happy to draw up an action plan for you, which targets your target group.

Tags: product launches, product launch, ...

Articles

How to Promote and Run a Product Launch Event

How to Promote and Run a Product Launch Event

Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?