Overview
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What is B2B Event Marketing? A Complete Guide for Modern Marketers
B2B event marketing is one of the most effective ways to build lasting relationships, generate high-quality leads, and strengthen your brand in a competitive market. But what exactly does it involve, and how do you make it work in today's fast-paced business world?
Festivals under fire: DJ boycotts and outrage after KKR takeover
The recent acquisition of Superstruct Entertainment by the American private equity company KKR is causing considerable unrest within the European festival world.
Why event planners love coming back to AREA 42 Brussels?
AREA 42 isn't just a space – it’s an experience. Known for its flexibility, striking design, and dedicated team, it’s no wonder so many professionals return year after year to host everything from high-level conferences to creative corporate events.
How to Get Your Attendees to Interact More (and Better)
What makes events truly valuable and impactful? Maybe it’s the content of the presentations, or the unique experiences?
Visitors find safety at events the most important thing
An event must first and foremost be safe. This is what the research conducted by Event Confederation among a representative sample of 1,000 event visitors shows.
TIP! - Which Dress Code at Your Event?
In most cases, your guests will be free to dress as they please. In most cases but not always. Sometimes, a particular type of clothing will contribute to the atmosphere of your event or may be necessary because of specific (weather) conditions.
TIP! - Tips for the Invitations of Your Event
A good invitation must be eye-catching, intriguing and exciting. Try to persuade your target group with a combination of rational and emotional arguments. Why should they come to your event? How can you persuade them to give up some of their precious free time?
