Now demand for online events is declining and the competition in tools is fiers, Zoom is reinventing itself to keep relevant. Zoom Events is throwing in a new line of tools for event planners, like online networking.
"One of the biggest draws to live, in-person events is the opportunity to network with peers and connect with others in the same industry. But in recent years, the inability to meet face to face has limited those opportunities and requires a stronger focus on creating engaging, virtual experiences that replicate in-person networking. To ease this transition, our new Zoom Events virtual networking features help event marketers bring the magic of in-person events to remote audiences", the company says.
Easy virtual connections and networking
From now on, event participants can create a profile with images, videos and links to their websites. The profile is shared with fellow event participants and can be reused across events. Participants can establish connections with each other, comparable to other social networks like Facebook and LinkedIn. Lastly, the most important new feature of the event software, participants can start one-on-one conversations during events.
"Zoom Events networking tools encourage active conversation and engagement between remote participants who enjoy networking with other attendees. If you’re hosting your event on the Zoom Events platform, you can enable or disable networking on a per-event basis. With networking enabled, participants have several options to connect with others before, during, and after the event has ended."
How does virtual networking help event hosts?
"Although in-person events are returning, there is still a strong preference for virtual and hybrid events, with 91% of surveyed event marketers believing 'hybrid events are the future of event planning/management'", Zoom claims.
"With Zoom Events, organizations can foster a tighter sense of community between attendees and hosts, enabling them to connect, learn from one another, and expand their professional networks."