Why should your company or brand run events? Isn’t it enough that you use content marketing or social media marketing to connect with prospects and clients? Why should you invest more money into something you’re not quite familiar with?
And finally, what exactly can you achieve by running business events that can’t be attained another way? Like it or not, the business events industry runs the world.
Don’t believe me? Check out these numbers presented by the study Global Economic Significance of Business Events:
- Business events involved more than 1.5 billion participants across more than 180 countries.
- Business events generated more than $1.07 trillion of direct spending, representing spending to plan and produce business events, business events-related travel, and other direct spending, such as spending by exhibitors.
- Business events supported 10.3 million direct jobs globally and generated $621.4 billion of direct GDP.
If that’s not impressive, then I don’t know what it is.
The entire world is running business events and generating massive value in terms of both promotion and revenue.
So why exactly do companies and brands run events? What makes them bet on event marketing as a ROI-generating strategy? Well, let’s look at some of the reasons you’ll want to consider running business events.