Co-hosting events is not a new concept. Think about a partnership you have with an industry brand or a media company, and imagine planning a conference together. This type of event especially makes sense when you’re both trying to reach the same audience and achieve specific results without being in direct competition to each other.
For example, you may want to spread one message or get more leads, while your co-host wants to generate revenue from selling event tickets.
Whatever the reasons are, co-hosting events will help you not only achieve a greater impact over your audience, but actually halve the expenses you’ll have from planning, managing, and promoting the event. Once you have a trustworthy industry partner, you should definitely experiment with this type of event and note the overall results.
However, before you start, we want you to consider a series of risks you might face when co-hosting events. Preparing yourself for these risks now will leave you well equipped to dodge these unpleasant moments (should they occur) and find efficient solutions.
Risk 1. Difficulty managing the logistics
Planning logistics are usually a total mess for one planner; now think about multiplying that mess by two. Two planning coordinators, two registration platforms, two social media points-of-contact … you get the idea.
When co-hosting an event, you’ll ...