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Most Effective B2B Tactic: Events
MarketingProfs and the Content Marketing Institute partnered again for their anual B2B marketing industry survey. Interesting to see is that 'in-person events' are in the lead of the TOP 5 most effective B2B tactics list.
Start-Up: Prezentt
Does this sound familiar: you give a beautiful presentation and your audience is extremely interested. That's all good. But how do you capture the details of all those who are interested and make sure you don't miss any leads?
Start-Up: Virtual Event Bags
Virtual event bags offer a nice alternative to the traditional goodie bags that are handed out at events. Most traditional goodie bags are filled with promotional items that are largely tossed immediately in the trashcan.
63% want Virtual Meetings
According to a study undertaken by American Express event planners, contrary to their participants, are less convinced about hosting virtual meetings - as opposed to 63% of participants who stated they would prefer virtual meetings.
Events & Technology: Hologram
Hologram: a three-dimensional image created with photographic projection. The effect can be spectacular at large events. Is this going to become the new trend?
American Express Teams Up with DoubleDutch to Measure ROI
American Express announced that it has teamed up with DoubleDutch to launch an exclusive, data-driven dashboard for meetings professionals to help them measure ROI of their events.
Events & Technology: RFID
Identifying visitors remotely - that's what RFID does. By linking RFID to online interaction, you can intensify the experience of your event even further. A fantastic breakthrough, but is it for any event?
