Overview
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How to Become a Leading Event Professional
Long gone are the days when all you needed to become a professional was a degree and a few years of experience. These days, professionals also need to be flexible and always willing to learn new skills.

How to Promote and Run a Product Launch Event
Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?

nhow Amsterdam RAI Provides the Canvas for ISE Projection Mapping
Integrated Systems Events (ISE 2019) and RAI Amsterdam are combining forces to produce an exciting projection mapping display onto the façade of the brand new nhow Amsterdam RAI hotel.

How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.

How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.

Influencer Marketing and How to Make it Work for Your Events
People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.

ISE 2019 hosts world-renowned thought leaders and experts
As Integrated Systems Europe continues to expand its coverage of vertical markets served by the AV industry, the broadest ever range of thought leaders and subject experts will be speaking at ISE 2019 in Amsterdam.