The Best Of Events International 2014 continues to be on a road to success! 4 months before the start of the trade fair, the level of rented booth spaces is higher than in the previous year.
Around 25 percent of the exhibitors will be represented for the first time at the trade fair for the event industry, which will be taking place from January 22-23 at Messe Westfalenhallen Dortmund.
Bea Nöhre, Best Of Events GmbH: "New exhibitors at the BOE 2014 of course stand for the presentation of new ideas, concepts and solutions. Visitors expect the BOE in 2014 to have a very attractive product portfolio, established and new exhibitors, innovations and an outstanding programme. With all these features, the BOE will once again prove its important role as the trade fair platform of the event industry."
The BOE-FORUM in 2014 will include the topics Brand Management, Innovations and Media & Technologies. Thus, the event director and show producer Chris Cuhls, who supports event agencies and companies in the implementation of live communication concepts, will be identifying the success factors for successful events. Lukas Rössler, Fosbury e.U. will be dealing with the question of how new events and brand staging options can be established through the use of New Media technologies. Another highlight in the BOE-FORUM 2014 certainly is the talk of Cristián Gálvez who will take up the topic of innovation and reflect on the "Psychology of Change Drivers". Michael Öhlhorn, Vabeg Eventsafety Deutschland GmbH will present the current state of lightning protection for outdoor events and marquees. In the BOE-FORUM 2014 a number of other well-known speakers will be presenting key trends, technologies and innovations in tangible formats and visionary lectures.
BEEFTEA group will be presenting the new event format "MEET THE BEEF – Trend Talk" in the context of the BOE. Themed "Creating Digital Ideas", renowned speakers will be discussing the opportunities and successes provided by digital communication and pick up on pressing issues such as: Which techniques are now pointing the way and what are the trends of tomorrow? An answer to these questions will be given by Thomas de Buhr of Google with his lecture "Brand Communication in the Digital World". Christoph Keese of Axel Springer AG has recently returned from a six-month research stay at the international trend hotbed Silicon Valley. He knows that "The future of digital communication already is in full swing." Other speakers will show with concrete practical examples what is already possible today, which potentials especially lie in the event area and which legal regulations must be observed.
Source: Photo: BOE / Eventbild-Service / BoE Fotograf
