Let me ask you a quick question: Do you know what event marketing is? "Of course", I hear you saying. "It’s the effort I’m putting into promoting my conference or seminar." Your answer is logical. However, it’s not quite right.
I agree, the term is tricky. But according to Adobe, "Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement." In other words, event marketing is the strategy you’ll be deploying to increase brand awareness, attract more prospects, and close more deals. Event marketing is what makes your company or business stand out from the digital noise and get you noticed.
By running events, you can build customer loyalty, gain new leads, and promote your products more efficiently than by using social media. Events are in-person experiences, meaning that people will be able to put a face on your company and get in touch with its representatives. This fosters a deeper level of trust and connection and ensures a better perception of your brand. What else can you do with it?
Here’s a list of goals you can achieve through event marketing:
Goal 1. Attract high-quality leads
Gaining leads is part of the marketing game. We often do it by publishing an eBook or checklist that people can download in exchange ...