Whether you’re planning your corporate event for your staff, industry stakeholders, or clients, you’ll want to add the WOW element to it. Why? Because WOW factors are memorable, help people remember your brand, and elevate the entire attendee experience.
As event professional Kevin Van der Straeten explains, "In order to really get through to your audience, you need to provide them with a genuine experience, an experience that will linger long in their memory. If you are able to engage people’s emotions in this manner, you will be better able to build up long-term, sustainable relations and they will be quicker to pick up and accept your message. The art of creating this kind of experience consists in the development of a total concept with a high WOW-factor."
You can achieve this by stepping out of your role of an event manager and embracing your 'experience designer' role. Here are a few ideas that will help you become more creative and design that WOW effect.