Do you want to improve the experience you’re providing at your events? Then you’ll want to work on inspiring your attendees. It sounds odd, indeed, especially considering that a good event revolves around hassle-free logistics, great speakers, memorable brand experiences, and meaningful networking opportunities. So why should we focus on inspiring the attendees? Good question.
Uplifting inspiration leads to significant changes in the way people act and feel. It sparks engagement, motivates your guests to move outside their comfort zone, and amplifies the positive energy they’ll get from the event. Moreover, according to the research paper “The scientific study of inspiration in the creative process: Challenges and opportunities” in the journal Frontiers in Human Neuroscience, inspiration enables a better understanding of the message you want to deliver and increases its outreach.
So instead of having a skeptic reaction to inspiration as an emotion itself, think about wrapping your event experience in it. This will result in happier attendees and positive memories from the event. And it’s not as difficult as it may seem. In fact, just a few small things can massively inspire your attendees. Here are some tips: