What place do you want to occupy in the mind of your target group? How do you want them to think about your brand? What characteristics do you want your brand to be identified by? All these questions revolve around brand positioning and where you want to be within your industry.
Efficient brand positioning will help you become relevant for your audience and differentiate yourself from the competition. It also helps you attain credibility and avoid the risk of being commoditized.
So how do you create a strong brand positioning in your market and “own” your niche? Apart from conducting in-depth branding work and having a strong business strategy, you’ll have to focus on event marketing. The use of the event platform to showcase your brand position, values, and mission will move the needle for you more than you can imagine.
Running events is crucial when it comes to growing a company, but also when you want to stand out from the crowd and differentiate yourself from the competition. The sole fact of being able to craft an event experience for your attendees that is perfectly aligned with your mission statement and brand positioning can be a big win. Read on to find out how you can use event marketing to strengthen your brand positioning:
Step 1. Connect with industry stakeholders
It’s no secret that events are great networking hubs. However, we may not understand that ...