How to Create a Facebook Ad for Your Next Event

How to Create a Facebook Ad for Your Next Event

If you want to attract more attendees to your events, then you need to be where most of your audiences are - Facebook.

How to Build Trust with Your New Event Client

How to Build Trust with Your New Event Client

Meeting potential clients is always an opportunity to rethink your value proposition. It can also cause moments of uncertainty, stress, and anxiety. That’s normal.

The Key Ingredients to Planning a Participatory Conference

The Key Ingredients to Planning a Participatory Conference

What’s more boring than a speaker who reads his entire speech from a piece of paper in a slow-paced voice and never looks up at the crowd?

How to Identify Qualified Leads During Your Event

How to Identify Qualified Leads During Your Event

Event marketing can be a powerful communication asset for companies and businesses. As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand.

How to Apply a Business Mindset to Planning Events

How to Apply a Business Mindset to Planning Events

Like any other endeavor that involves a target group, planning events follows the same rules as businesses. Skeptical?

5 Truths That Will Never Change in the Event Industry

5 Truths That Will Never Change in the Event Industry

Events and MICE industries are constantly evolving under the uninterrupted progress of technology and data analysis. Planning events is reaching new levels of complexity and digitization.

How to Get Innovative with Event Logistics

How to Get Innovative with Event Logistics

I bet you’d agree that the only thing worse than stress is boredom. But what do you do when your workday (and nights and weekends, since you are, after all, an event professional) combines them both?